CA3786

**DDES9914 Managing Immersive Projects | Assessment 2 Brief**

**Assessment 2 Brief: The Business Plan**

**DDES9914 | Managing Immersive Projects**

**Assessment Task 2: The Business Plan**

**Weight:** 30%  
**Assessment Type:** Project  
**Group Work:** No  
**Due Date:** Week 10 Sunday 11:59 pm AEST  

**Submission Requirements:**

- **What to Submit:** One PDF document.
- **Where to Submit:** Moodle Submission Portal
- **Penalties:** Late submissions may incur penalties as indicated in the course outline.

**Assessment Description:**

The purpose of this assessment is to take the solution concept that has evolved from your training or business needs analysis and been validated as a viable product and create a business plan to take that solution to market. The business plan should consist of three documents:

1. **Business Model Canvas**
2. **Product Roadmap**
3. **Prototype Development and Deployment Plan**

The content of these documents will result from considering the concepts presented in the Module B topic lectures and activities and addressing the questions raised throughout Module B. Ensure to follow the expected conventions of professional practice or the discipline you are working within, including appropriate visual communication techniques such as infographics, diagrams, graphs, visual aids, etc.

**How to Complete this Assessment:**

1. **Business Model Canvas:**
   - Research one or more appropriate business model canvas approaches considering the industry your proposed immersive technology and/or simulation environment is situated in.
   - Develop a planned, worked example of a business model canvas that clearly defines your project.

2. **Product Roadmap:**
   - Prepare a product roadmap designed to allow all involved to share the plan, see what is intended to be done and by when, state clearly what is being built by whom and when, and identify any critical dependencies. The roadmap should contain:
     - Vision and strategy
     - Product definition
     - Timelines and milestones
     - Goals and measures
     - VR/AR/MR development activities

3. **Prototype Development and Deployment Plan:**
   - Develop a prototype evaluation plan with a list of pivot criteria for Go/No Go decisions. The plan should define the construct of the prototype and specific features to be exercised and evaluated. The prototype plan should:
     - Define specific features of function and fidelity/realism to be included and why.
     - Define the test mechanism and reporting structure.
     - Describe how test data will be analyzed.
     - List key success criteria and decision points to proceed or revert back to rework.

**Course Learning Outcomes Addressed:**

1. Assess the relative benefits and values of immersive technologies and simulation environments for different levels of scalability.
2. Critically scope project requirements to understand management implications in the effective use and procurement of an immersive system.

**Feedback:**

- Regular feedback will be provided via your instructor and peers.
- Summative assessment and feedback will be provided within 14 days of submission.

**Assessment 2 Criteria:**

| **Criteria & Weighting**                | **Fail (<50)**                                                                                                                                                            | **Pass (50 – 64)**                                                                                                                                                       | **Credit (65 – 74)**                                                                                                                                                     | **Distinction (75 – 84)**                                                                                                                                                | **High Distinction (85 – 100)**                                                                                                                                         |
|-----------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| **Creativity, Development and Scoping** (40%)    | The business plan is conventional and unoriginal. There are no discernible elements of innovation within relevant industry practice.                                       | The business plan is conventional but there are aspects of innovation within relevant industry practice.                                                                  | The business plan displays elements of creativity, but this is fragmented or not explored fully. The project contains elements of originality and attempts to be innovative within relevant industry practice. | A creative approach is present within the business plan, and it is justified. It is mostly original but relies on some conventions; it is nonetheless innovative within relevant industry practice. | An individual response to the identified problem is present and justified. There is strong evidence of significant exploration and experimentation followed by reflection and innovation. The business plan challenges conventions and does so effectively within relevant industry practices. |
| **Communication of Findings** (40%)     | The associated document/s do not have a logical structure and do not adequately communicate the findings.                                                                  | The associated document/s lack structure and are communicated with little interpretation or translation of the research and planning. Summarizes rather than synthesizes related ideas. | The associated document/s are adequately structured to provide a logical flow of information. The text clearly communicates the findings and demonstrates interpretation. | The associated document/s are well structured and clearly communicated with clear text. Findings exhibit translation and interpretation.                                  | The associated documents are expertly structured and communicated without error. The text is expressive but concise. Can recognize competing explanations and can identify the relative merits and limitations of a position. Summaries exhibit translation and interpretation. |
| **Professional Presentation of Work** (15%) | Associated documentation does not follow the expected conventions of professional practice or the discipline. There are no supporting visual elements, and the formatting is poor. | Associated documentation follows the expected conventions of professional practice or the discipline but requires substantial revision. The visual elements are inconsistent or detracting. | Associated documentation follows the expected conventions of professional practice or the discipline but could be organized and presented better. The visual elements are mostly consistent and enhancing. | Associated documentation follows the expected conventions of professional practice or the discipline but could be organized better. The visual elements are consistent and engaging. | Associated documentation follows the expected conventions of professional practice or the discipline, no revision is needed. The visual elements are consistent, aesthetically pleasing, and enhance the project. |
| **Academic Engagement and Comprehension** (5%) | There is little or no evidence of engagement with, and comprehension of the weekly academic content demonstrated through limited in-class contributions and weekly exercises. | There is some evidence of satisfactory engagement with, and comprehension of the weekly academic content demonstrated through basic in-class contributions and weekly exercises. | There is sufficient evidence of consistent engagement with, and comprehension of the weekly academic content demonstrated through thoughtful in-class contributions and weekly exercises. | There is considerable evidence of active engagement with, and comprehension of the weekly academic content demonstrated through well-considered in-class contributions and weekly exercises. | There is substantial evidence of high-level engagement with, and comprehension of the weekly academic content demonstrated through innovative and sophisticated in-class contributions and weekly exercises. |